On Sunday we officially launched in the UAE with an incredible event at Breeze Beach Grill on the Palm. The venue’s unique floating pool was an ideal location to showcase the brand, even though we decided to host it on one of the 3 days a year that it rains in Dubai.
The event gave runners and triathletes the opportunity to see first-hand our latest products, meet Runderwear co-founder Richard Edmonds and witness an exciting Swim/Bike competition featuring well-known local athletes.
Starting off the night, Richard Edmonds, told the story of how he started Runderwear close friend Jamie Smalley. When training for the New York Marathon the pair became frustrated at not being able to find any good underwear for running, they knew that it didn’t make sense to be paying for expensive shorts, tops and trainers and then wearing our normal underwear. The pair set about solving the problem of discomfort they were experiencing from their normal underwear by travelling the world looking for the best fabrics and techniques.
Fast forward 5 years and Runderwear has grown into a leading running brand in the UK producing award-winning, chafe-free running underwear. This year the brand was voted as The Best Underwear and Socks Brand at the UK Running Awards
Building on their reputation for developing performance underwear the brand has recently expanded their product line to include cushioning socks, Tri suits and their first High Impact Fully Supportive Bra. All created with materials and production techniques that guarantee to keep wearers, comfortable and chafe-free mile after mile.
With the triathlon season just getting started in the UAE we were keen to put the new Tri Suit to the test with an exciting Swim/Bike team competition that challenged teams of three to each complete two lengths swim followed by 1 km on static bikes provided by Technogym. The competition’s participants took the challenge of testing the product very seriously with warm-ups commencing long before guests began to arrive!
The competition was fierce with teams giving it their all, no spoilers here so if you’d like to see who won watch the competition in full: https://www.youtube.com/watch?v=PiAfViaU3fI&t=
It was great to see so many members of the running and triathlon community in attendance, we hope that you enjoyed the event as much as we did and if there's one thing to take away from the event it's that Runderwear keeps you comfortable and chafe-free in all weather conditions....
We’d like to thank our challenge teams for their participation and Technogym for providing the bicycles.
TriDubai: Hasan Itani, Lynette Warn and Giles Richardson
Kona Legends: Andy Edwards, Liz Marshall and Mark Fourie
Team Runderwear: Marc Carson, Simone Camposeranio and Rinat Mustafin.