History of Sports Nutrition

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During the 1980's the world was introduced to a concept which became known as Sports Nutrition.  With health shops full of Supplements and magazines giving you all kinds of advice its hard to think that its only 30 years since the first Energy Bar was launched.

Power Bar was launched in 1983 by Brian Maxwell, a Canadian Olympic Marathon runner and his nutritionalist girlfriend Jennifer Biddulph.  This was the first energy bar for elite endurance athletes and was made in their kitchen in malt-nut flavour.  Now the market for products like this has soared to incredible heights.  But what did athletes do before this?

The Ancient Greeks were the first to study nutrition in relation to athletic performance.  To fuel up for the ancient Olympics athletes would consume large amounts of vegetables, though the famous wrestler of the time, Milo, swore a diet of meat, bread and alcohol.  Even during the early part of the 20th Century Alcohol was believed to be performance-enhancing and drunk regularly by athletes pre-competition.  Moving on later into the century the worlds strongest men chose Bovril and Irn-Bru to help them pre and post competition.

So how many of you think a beer before a race would be a good idea?  I will stick to a Power Bar!

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Women's Runderwear Low-Rise Hipster

Amazing!

I recently purchased and used both the Runderwear Compression socks and Underwear in a 10km and Half-Marathon and cannot rate these products higher! After using both products during both events I experienced no chaffing or muscle pains in my calves or quads. Both products are incredibly high quality and no doubt will last many runs. The customer service has been great with fast delivery and a huge presence at recent fun-runs in Abu Dhabi.

Good Quality

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